Aqualisa Quartz: 'simply a better shower'

IntroductionA significantly innovative convergence conk outed by Aqualisa, in terms of both hail and quality, has been facing challenges in the food mathematical product since its launch four months ago. The product described by impartiality of the customers (a plumber) is a push-fit-connect-youre done shower and offers the customers what they (the plumbers) want. in spite of the above facts, Quartz has wait poor sales and has not met the companys expectations. Hence, the companys managing director, Harry Rawlinswon, a HBS land who has the itch to think big is faced with galore(postnominal) key decisions regarding the companys grocery storeing strategy. He is re-evaluating their animated strategy regarding the overall positioning of the product, distribution train and soundly pricing and promoting Quartz. This distinguish analyzes Aqualisas vivacious strategy, beginning with market segmentation and customer behaviors lead-in to the 4Ps (Product, Place, harm and Promotion). base on the analysis, recommendations have been provided that will servicing Aqualisa in developing an strong marketing strategy. U.K exhibitioner securities industryU.K. Shower market is consists of customers who are strain of uninformed about the showers and do understand the product options. establish on the information in the case, they can be carve up up into mainly twain categories of customers: individual buyers and property developers. each(prenominal) of these is throw out subdivided ground on two variables: harm and customer behavior.

The card below, lists a few characteristicsFigure 1: Market Segments based on Price v. Customer BehaviorA detailed translation of the above bode is as follows, along with the product that Aqualisa offers to add to their need. Quartz is a saucily product for Aqualisa, and hence identifying the characteristics of their existing customers is important. Aqualisa needs to develop an rough-and-ready positioning strategy for Quartz, so that it does not take their existing products and also gains substantial entrance into the market at the similar time. If you want to get a full essay, target it on our website: Orderessay

If you want to get a full information about our service, visit our page: How it works.