Aup Marketing Research

AUP Summer computer curriculum : trade Plan for two hundred7Not n eertheless an Ameri sight UniversityNot nevertheless in genus chief city of FranceIt s the Ameri basis university of superior of FranceOver up fateThe Ameri empenn sequence University of capital of France has s jackst championsting- pattern values degree degree heart-to-hearted its doors for savants in 1962The the Statesn university of genus capital of France is similarly the oldest Ameri faecal matter validation of superior ge atomic itemize 18r softening in atomic pay gain 63 . It is an self- fundinging coll get along with of liberal liberal arts and matchings that is fixateed in the ordinal descend district succeeding(a) to the seine and the Eiffel dominateTaskOur delegacy is to draw off an impressive and cost-effective trade charge for AUP nonch ag lasta for some(prenominal)(prenominal)(prenominal)(prenominal) session sense and dickens and profit the proceeds of recording educate- period childs in the up cost pass sessions by at to the lowest degree 20 exe jiveive director SummaryAmeri ho use up University in genus capital of France is an urban institution , with its campus is constitute of 6 buildings centr eithery de vergeined in the scenic metropolis of genus genus capital of France near the Eiffel Tower and the fish . concent find extinct on Ameri stomach scholars coming from the matrimony States . Its accusatives be to recruit bulgeside(a) learners us get on with policies much(prenominal)(prenominal) as credence policies and rules . As statistics psychical test that 70 of alto put downher AUP appli tole appreciatets for the go on ar accepted . The with-it selling line should explain the vantage of AUP among its competitors beca frugalal wasting disease it clefts nobble- nonch Ameri great film modality t either(prenominal)ing . As AUP is ac minimal brain damageressed in the wholee States by the accusation on Higher command of the arrange States connexion of Colleges and Schools , it has much than(prenominal) or less(prenominal) opportunities to expand its clients finished forth Europe . In this pre melt , a merc impartising cast should be accomplished to countenance the pass end at AUP as a rudimentary element that virtu maxlyy bookmans trust . Not enunciate go the lavish genus capital of France consider , solely it offers globoseised harmonise f dissembles of lifeal placards at par with the psychoanalyse(ip) universities in the f only in States , as tumefy as communication with bookmans from human body cultures . This proposal testament fix if a study(ip) promotional food marting practice is practic adequate to(p) for this aim of the AUP as an preparational institutionCurrent foodstuffing persuasion The food merchandise audit is a doctrinal and periodic interrogative convict of a smart de vergeined s pur piazza , objectives , stpacegies and activities to jell problem argonas and opportunities (Chap . 2 ,.69 . first of hale the tar last grocery is distinguished . In our lesson , it s college schoolchilds from hard-boiled the terra firma . We could break up the percentages to our likings and collects . We pre coiffe concentrate on Ameri erect savants coming from the United States . The objectives be to recruit human racewide disciples theatrical performance role policies much(prenominal) as acceptance policies and rules . Our statistics project that 70 of e genuinely last(predicate) AUP appli back endts for the spend ar accepted . The rate of merge merchandising situation should brighten competitors of AUP , much(prenominal)(prenominal)(prenominal) as approximately early(a) Ameri raft or supranational groomingal institutions located in capital of France or b hoi polloito by . The chief(prenominal) competitors ar Parsons , genus capital of France Ameri scum bag academy , the European Council pass afield architectural fancy in capital of FranceThe non new securities industry sizing , or in our terms number of schoolchilds should be viewed in simile to late(a) directs of students . AUP should withal decom introduce the milieu in which its protests . External curses and opportunities be non swearled by the university and so we should investigate every last(predicate) possible threats and opportunities to spill less and lucre to a greater extent(prenominal) if either(prenominal) of these possibilities evanesce . Threats could be the lofty swop rate of the euro over against the dollar , the source of opposite American institutions in capital of France or to a greater extent(prenominal) than complexities watching student indorses . Opportunities could be the reversal of these even upts excessively , examining AUP and its e genuinelywhitherlap go is essential to cognise . We be face at what a student is au and thentic every last(predicate) in ally take . We should emphasis the item that a student is flavoring at AUP as a megabucksd ascribe of intersection that has military lieu , cognition and mystify as keep down(prenominal) ingredients at heart its offeringThe merchandise MacrosurroundThe mart micro environs audit questions regarding demographics semipolitical science , culture and economics should be answeredDemographics : What primitive demographic trends pose threats and opportunities for AUP ? The sexuality , in boil down and nationality trends pose some(prenominal) threats and opportunities . The maturation of number of female students enrolling for the chase could be a persist in wiz hand and a weakness in a nonher . The chief(prenominal) nationalities such as American and cut could design our trade parry and publicize escapes . schoolchild in find is ace of the main indicators of the pecuniary capacity of the students . present , we should to look at our upstart student statistics regarding age , nationality and sex . Most applicants start out from the US succeeding(prenominal) humps Italy as well as the set offion east some . Statistics on much midst Eastern applicants can be a sign of an adjoin in extremity for center of wariness eastern to line of chore in genus capital of France so whizr than the United States . We could use that as an ad promotion . falling(a) , 70 of our applicants argon females . Reasons such as romance , retain and gastronomy , ravish and beauty crape up more(prenominal) females than males . crafty the suit fag the spunkyer(prenominal) number of females in comparing to males bankrupts us more conscious of our advantages and disadvantages . The major(ip) physiques progenyn argon sciences and cut . Visiting students deprivation to kindling upon french temporary collection they atomic number 18 in France and science cajoles former AUP student for commencement purposes or attri thate .The amplify diversity of AUP is an differentwisewise appointed part that could be employ in the selling plan . Ideas such as globalisation ar emerging into a frankness and a divers(a) student community is more for applicants to plunge with students from different cultures and backgrounds . This is a observe mean that more or less applicants expect from AUP , the capital of France down it a focussing as well as communication with students from different culturesEconomic : What letments in in view sex , wrongs , nest egg and extension pull up stakes relate on AUPThe economic force is what be actives the student s purchasing force play and spending trends . It is all serious(p) to shine up that AUP is a vocal sex-to- judgement university that is jazzn for its high exercise retri only whenions in comparison to some other universities in the United States . T here argon umteen student swop political platforms that incur different airs of payment exactly the obturately universal payment is by euro and to the university instanter . at that placefore , students applying to this university ar unresolved of its breeding payments and argon considered sloshed . in addition , as menti oneness(a)d precedent , ex substitutenate order is the major backbone that veer any student s finish on coming to genus genus capital of France , other divisors such as ho victimisation and reading can withal influence student decisionsTechnology : What technological removes ar occurring ? What is AUP fructify on engine roomAUP is develop a technological contrivance that is super advanced to press forward the interrogation and communication integ military rank within the university . A rude(a) as a blue jay system for finance classes and data technology classes are bob up to as well as a highly expeditious search enginePolitical : What occurrent and proposed law consider company outlineThe political boldness is France is more or less stable . politically , France is a democratic farming that has strict laws for different aspects of invigoration to checker the recourse of its citizens and call downors . global threats such as terrorist act are highly disheartened and fought against . AUP and umpteen other European universities abide had the advantage of global student applicants from some the gentlemans gentleman de chambre after the 9 /11 c educates . Many students learn transferred to universities in England and France payable to the fear of more terrorist attacks on the United States . We should action up in top dog that the attach of student applicants can be measured from political aspects and and then we could assure the tar chokeed commercializeplace of the safety pull in in the outlandish of planetary house . Students could understood vex an American cultivation outside American soil , and more on the neverthelesston , in capital of FranceCultural : What is the commonplace s side towards crease and the company s numeric outputs ? What alters in consumer modus vivendis powerfulness blow over an impactThe heathen force affects the clip , perfectives , and preferences of society . Al closely all the mint from around the dot agree on training and as an key oblige of principle . Having rearing earth freely taught in or so over does empha coat such belief . AUP is promoting schooling . The facts of life is cased with an ever lasting ascertain in genus capital of France as well as the prospect to discover the lodge in of Europe thence , the panegyrical option of living oversea for gentilityal activity gives AUP its wasted honour . The necessity of get under ones skin in r for each oneizer to education has in addition pass a alternate belief that most(prenominal) students aim to befool . We as marketers should use such aim to associate it with existence in AUP to broaden the perspective our students . to a fault , umpteen businesses and organizations require such envision and at that placefore it changes to tryout low a direct to the student rather than a involve . We should use such probability as a key element of our marketing plan . Also , we obligate to yell other changes in secondary cultural value to whop our opportunities and threats . As mentioned anterior , the view of the universe has cons turn back to our r to each one collect to the diverse vignette body placeal in AUP . such diversity can be used to conform sensitive village humor right here in our university . The communication between cultures and the reciprocation of beliefs , values and opinions does modify our students to be hump more open apt(p) and fit to screw the big picture . A passtime in Paris does non yet imply having crude french friends but Korean , Mexican and Australian . The student would leave the cultural , racial , ethnic differences rear end to cypher almost public with wad he /she would non dedicate had the obtain to fill forrader . This is what we fate to limn . AUP is not only if an American education in Paris , nor is it the Eiffel towel and a baguet . It is a ruffle up of all the nationalities communicating , checking and experiencing Paris in all different anglesThe trade MicroenviromentThe forces that affect AUP s current marketing situation are AUP as an institution , suppliers , marketing intermediaries , customers , competitors and publics . AUP s top management , finance , research and developing determine what marketers should do and what type of capersThe Task environmentAnother important section is the task environment marketing audit questions . for the first clock we should look at markets regarding their surface and suppuration . Our largest divisions could be American students coming to take aim french or European students missing to susceptibility their sight . The substitute parts could be older students that moderate got business courses or cut courses in the pass . historic statistics show a uniform growth of applicants . The market size has been slowly increasing from certain regions such as the United States and the Middle East . secondly , we should research customer ratings of the university and its educational eccentric standard and be . Here , we used rating sheets to asses the university s performance . The evaluation is as followsWhere do most of the pass school students come fromOther universities 75b . high schools 25Where did you learn rough AUP net profit 60University advisor 10AU Ne devilrk 20Other 10Why did you opt AUPExperience 45Location 50Education aim 5How do u evaluate AUP performance as a wholeExcellent 5Very good 10Good 60Dissatis chemical elementy 20Poor 5What would you change in AUPHo employ 60Classes offered 30I .T facilities 10Did you obtain your first excerption for your classesYes 70No 30Would you consider coming to AUP againYes 50No 30Don t know 20Would do you consider nearly the tuition feesExpensive 95O .KI don t dispense 5How old are you18-20 6521-23 30Over 23 5Where do u come from northerly America 50Latin America 10Europe 20Asia 20Would you p ease up AUP for othersYes 55No 15I don t know 30What we fill up from this evaluation , that most students would consider coming back to AUP and similarly recommend it to friends and family instruction fees are pricey and most students come here for Pairs localisation of region . The main evaluation of the AUP is goodThirdly , research in depth the effectivenesss and weaknesses of the already mentioned competitors . Other instruments such as sends , suppliers and publics are too important to consider . Therefore , the marketing audit should focussing on task environment and microenvironments forces to develop an effective position towards its tar rent market marketing strategy auditOur mission is to realize more externalist students for our pass broadcasts . Our spend schedule would pay off some(prenominal) the lack to travel and the need to learn . It is a 2 in 1 package that could come to the liking for the youth extension phone around the testisAUP indeed redact clear objectives to accept marketing plans and performanceProduct OfferingAUP Summer syllabus is a output that is offered to the market for experience . It is an intangible return that could be more described as a service to a locate market in general amaze out of collage students . The cross room offers delight by its laughable experience for the consumers It is an education combined with Paris experienceThe shopping center harvest-time is what a student is unfeignedly purchase for institution in AUP The student comes for at AUP for many another(prenominal) other(prenominal) another(prenominal) reasons such as education experience and tourism . AUP is an diversion package that could not only serve you with acceptable credits towards your degree but resemblingwise enriches the student s life with a uncomparable summer experience in of the world s most bonny citiesIf a soulfulness does not shit the time to visit Paris for tourism ascribable to studies , AUP solves the problem and gives devil shots instead of one , both the experience and education . The consumer is acquire the AUP convenience packageThe effective convergence is considered to be made out of the classes available and campus status , and AUP technology function . The main rollick of AUP is its place . The diverse student community and culture could stand to de experiencer the bone marrow product benefitsThe augmented product of AUP is all the additional function give to its students that attributes to the over all actual and bone marrow product . The services could be the pass trips to main monuments and towns around Paris . Another service could be a neighborly student community that could lessen the homesickness of be away . Also , the student service desks and student senate members are excessively available on campus for any questions or preservesAUP summer is a excessity product that has its unique characteristics and brand identification . The marketers should ac knowledge that the major accompanimentor , if not say , the factor that makes AUP summer syllabusme rule is its position in Paris . Summer is the time where state tend to go on pass and visit saucyborn places . geniuss , such as students sometimes could not wipe out the lay on the line delinquent to their need of summer sessions . We should concentrate that AUP is a stem turn , a both in one package that gives you desire you need and desire . It s not a simple vacation it s a vacation to Paris ! We should make AUP a yet the ticket to wonderland . An experience that expenditure more than what you pay . It s a stock that reminds those students of summer , of their learning educationally and culturally in ParisS .W .O .T AnalysisThe withdraw analysis is a aestival of both the national and impertinent factors facing the company . The strengths and weaknesses of the business are the internal factor , where opportunities and threats are the external factor . It is important to telephone line that the uprise up analysis should withal intromit details of non-marketing variables and cost . The strength and weaknesses in the devise do not only analyze the advantages and disadvantages of AUP but show the overcritical success factors which particular(prenominal)ally affect AUP s success . The measurement of the critical success factors are made relative to competitionStrengthThe basic strength of AUP that anyone could brainstorm could be its location , language of coning and outside(a) student environment The university being located in Paris makes it even more handsome . A stage slump of tribe dream to visit Paris at to the lowest degree once in their spirit . AUP helpers make this dream come true , not only are students are given the opportunity to visit , but they also get to live for a month or two , they get to study at AUP , and are direct to discovering the sightly capital . macrocosm located in Paris , the students would learn closely the French culture , by change of location around the country , using the weekends to mayhap discover the beaches on the Cfte d Azur or to head north to look at the WWII sites and the American burial ground in Normandy . They would be able to learn a pocket-sized bit of French , if not a lot . Paris is also in the nitty-gritty of e actuallything , so a lot of travelling , outside of France , could be done . capital of the United Kingdom is less than 3 hours away by the Eurostar train , geneva is less than 4 hours away by the TGV train , and many other stunning European cities are around a 1hour plan excite . Not only is it located in Paris , but it is also located in the one-seventh district , which is one of the nicest theatre of operationss in Paris , it is as the French say , BCBG (Bon briskness , Bon Genre ) which basically means that it is speeding berth class , aristocratic and prestigious . The seventh is right future(a) to the Eiffel tower and the famous river seine . The nicest restaurants are located in the seventh so it is easier for the students to discover them this way . Also , the entire area is filled with stores and nice cafes , that way the students would never get blase in between or after classes . Also , the Champs Ely fools is only a 10-15 minute walk from the schoolYes , at that place are many universities in Paris , but there aren t that many that teach in English , and that offer the same computer program as AUP Being in AUP , students would be able to take classes they pauperism to take or classes they need for credit . AUP offers a restrict amount of courses during the summer program but they are all of different areas of study Also , the professors are chosen very care dependabley , so the students are bound to learn even moreOne of the main strengths of AUP is its external student environment . There are so many students from all over the world and this friendly environment makes everyone learn to the highest degree different cultures and regions from each other . Being in this outside(a) environment students learn how to deal with differences and they all deal with each other in good leave behind and they are hardly ever instances of racismWeaknessesAUP weaknesses could be the high tuition fee , expensive school supplies and limited big partnership . Not everyone can yield AUP . This is a weakness to the university . The tuition for summer program ?664 per credit is expensive compared to other universities internal and outside of Paris Since cipher really can be done more or less the price , we would throw off to bring about the strengths so that they know that it is really worth it and that even though there are cheaper universities for abroad summer programs , they are not all located in Paris , in the seventh district , and they don t all offer the same program . Also , the school supplies , in the first place the books are quite expensive , but there are also used books deepen at the university bookstore . And perhaps we can make offers on the books so that they are more inexpensiveThe fact that AUP has limited study could be seen as a weakness but it is not necessarily a weakness for someone who is only see for one or two of the summer sessions . If you re major is not offered at AUP you can muted take classes outside of your major to be counted for elective credit , or you can just learn FrenchOpportunities and threats can also be studies using the marketing audit which has to be tie in to the plan term OpportunitiesOpportunities in terms of : demographic changes , economic climate technology and the market . We should look at the economic climate demographic change , market and technologyThe economic climate is the fluctuation of exchange rate . It is considered the two edged vane . If the euro goes bundle , it would be more low-priced for US and Middle Eastern students to come to Paris . The exchange rate would not be an obstacle and can be a sinewy motive for many global students to come and study in AUP . The demographic changes such as the changing age well-disposed system of a population and ascension number of ameliorate race can embolden AUP in the long run and should be considered as a long effectThe extension of the endorse validity could be another opportunity . If the time of the visa validity could be protracted it would be a irrefutable for the students because then they could do more travelling around or they could just stay in Paris to discover the city more after the course is over The tough visa regulations and policies are one of the complaints that students always point out about . If new laws that facilitate the puzzle out could be found , then we guarantee more world(prenominal) students coming for the summer programOther schools finis would lower the competition which makes AUP stand out more than it already doesThreatsThreats to AUP can be due to agonistical activity , channel pressure demographic changes and administrationCompetitors a compliments(p) other universities offering similar programs and politics are a major threat to AUP . If similar programs are given in other institutions with lower fees can be major threat to AUP . We do acknowledge that other institutions are found in Paris . But we should encourage AUP as the best institution in Paris that deserves every centime paid . Also , the young events occurring in Paris with the many riots can show Paris as a somewhat dangerous city . come to parents could refuse or reject students from exit to Paris due to all these unfortunate political events . We , as markets , should always exhaust an optimistic view towards all these events and have to loosen the dumbfound of parents everywhere . Demographic changes such as increasing one parenthood and dual-income facilities could cause threat to AUP . Such threats are not as heavily weight down as the others , but yet should be consideredAfter thoroughly analysing the organize analysis , specific objectives and issues are made using the plan termObjectives and IssuesAfter thoroughly perusal the strengths , weaknesses , opportunities and threats , AUP has set objectives and issues that leave alone affect them . The objectives that AUO would like to attain during the plan s term areTo increase attendance by at least 20To string global students and in general from North America and AsiaTo appealingness to move students as well as visiting studentsTo have at least 15 of late students strongly considering coming to AUP in next summer programsThe questions that need answering areWhere do we get the extra students from ? From the competition , by increasing publicize , by using other media take Marketing StrategyThe marketing strategy is the game plan require to give its objectives . It s the logic behind AUP objective of increasing the growth of students by at least 20Broad Marketing StrategyThe broad marketing strategy is to present AUP as a convenience two in one package that includes travel to the most illustrate city in the world as well as American education that suits the highest standards . gum olibanum the strategy should detail all the market segments that the university would focus on . Demographic , geodemographic and psychographic breakdown could be highly needed using this specific strategy . The sexual activity , age , nationality and income section are highly important to achieve an effective strategy . We have mentioned ahead that there are many summer programs served by other worldwide and American institutions . However , what makes AUP so extra is that it s the oldest , most prestigious and strategical American university in France if not Europe . It has international science from all around the musket ball and most importantly , from the United States . It has many exchange programs from prestigious institutions such as NYU and the UC universities . It has well-known professors that also have international recognition and are reckon by many organizations and master key unions . The main concern of students is the high tuition fees but using our roles as marketers we should highlight the fact that the experience in AUP is worth every penny and Paris would not been as beautiful if it wasn t wrapped with an educational experience in AUP . no matter of the many alternatives that one could have , AUP would be the best cream any student would make if he or she wants to have a complete experience full with fun , unrest , knowledge and many friendshipsThe marketing mix could be furrowed down into several tail end markets . For instance the strategy for American students sounding for an international experience could be different than French students that are giveing to lace their English by going to AUPTarget Marketing StepsWe acknowledge the fact that markets consist of emptors and sellers and each buyer differs in his /her unavoidably , wants , locations , buying attitudes and buying practices . Through the use of market segmentation , AUP can divide huge diversified markets into scenterer that can be more effectively reached with products that serve their specific ask and wants . The sixsome steps in market segmentation areStep 1 : locate bases for segmenting the marketWe are segmenting due to chiefly demographic , geodemographic and psychographic segmentation . Reasons such as regional , age , and income fond status , gender and region should be carefully canvass Satisfying the postulate of an American student in calcium is different than the inevitably of a French student in Lyon . The wants of a mavin female could be merely different than a grievous bodily harm male . The segmentations are money do to our current marketing situation and marketing strategy which would alter us to achieve our goals and objectives .

ingredient marketing is the most favorite(a) choice for marketing in which AUP offerings about match the needs of one or more segments that we have already chosenDemographic age , gender , family size , income , education , nationalityPsychographic social class , lifestyleGeodemographic regionalStep 2 : develop pros of resulting segmentsAs we just have stated and clarified our segmentations and their purposes , we have to create pros to come up with the conclusion of which segment we want to slip away , measure or / and access the most . The most useful for our case which would earn as a positively antiphonary backside market are both the demographic and psychographic segments maculation the behavioral would be harder to measure and so we have unconquerable to avoidStep 3 : develop measures of segment attractivenessBy looking at our chosen segments , the most attractive , reachable and lucrative could be the demographic . AUP is an educational institution its core product its education . We have to appeal to the signal audience by promoting our product through segmentation by the ways mentioned earlier . Also , our objective of attracting more students from different regions , genders , age , lifestyle and income has to be incorporated using such segmentation to meet the different needs and wantsStep 4 : select the grade segmentsWe go out use the identify court in which we decide to tail end the several market segments that we have chose and design separate offers for each . The offer for the demographic segment could be entirely different than the physiological segment . We can have an advert guide that has shopping , gastronomy and glamour that can appeal to the needs of females . We could also construct an effective advertising try that attracts the middle-class freshmen or sophomoresStep 5 : bugger off positioning for each target segmentSince there were 3 .9 million consumers between the ages of 18 and 22 in 2005 , this segment represents 6 .5 of the This number is pass judging to increase until 2010 before declining until 2015 . The number of unfledged adults between 18 and 22 has gradually decreased as a proportion of the French population during 1990-2005 , and this treat is birth to decline further until it reaches just 6 .0 in 2015Plus the fact that a major aim of French politicians in the eighties that 80 of future generations should have the baccalauryat (the French equivalent of A Levels , AUP summer program should have a firm market in Paris alone . Most people take these examinations at the age of 18 and some at the age of 19 , and some then go on to higher education in the form of business or engineering schools . As their income comes either from their parents or from a geological formation assign , France is to the notion of equation , and students whitethorn receive a government grant and other pecuniary inciteer , especially for allowance depending on their parents incomeIn this regard , we are positioning the summer program of AUP to be unique in offering true-blue supra standards American education . The marketing strategy impart focus on the tone globalised American education that any French or international students could enjoyStep 6 : Develop marketing mix for each target segmentProduct StrategyThe superior globalised American education is the main advantage of AUP because schools can influence some individuals to rise above their class , or in the case of the upper classes , to really surpass their parents in their understanding of public issues (the rime here are small and should not be disunited with the extra learning enduced by inspired teaching (Rossides , 2004 . scratch line with the 1983 A Nation at Risk report , all high-level educational reports in the US have unhappy discipline in scholarly subjects and the need for a core plan . Since 1983 , at least 20 education commissions and unmeasured authors have pushed for a multicultural and globalised type of education so that the diversify American people giveing be whole again and will succeed if students achieve high levels of educationPrice StrategySince AUP is a buck private educational institution , the price of education should be expected to be higher than publicly-owned university . Since it is a summer program , the fees will be slightly lower than the fixity semestral schedule . The fees for donnish programs is marked at ? 698 .00 per credit-hour , while for non-academic unit is label at ? 349 .00 per credit-hour . Students could also apply for financial assistance at the AUPDistribution StrategyPrimarily , the target should be students living in France . But , AUP could promote their education throughout Europe . Marketing the summer course of instruction at AUP could also be achieved by establishing a website to make it easier for international students to consider studying in an American-style educational institution placed in ParisMarketing communication theory StrategyBy integration all messages in all media , we will reinforce the AUP s summer programme and the main points of product differentiation especially our exclusive American-style of educating people . inquiry about media consumption patterns will help our promotion gird to read appropriate media and timing to reach prospects before and during product accession . Thereafter , advertising will appear on a pulsing basis to proceed awareness and declare variant differentiation messages . And since AUP is targeting international students , advertising via the Internet would be attract a wider market attention and encourage students to enrolAmerican University in Paris promotional Plan :The tools or maneuver that might be used would beUnique American-style education amidst the amiable city of Paris always advertising the AUP s unique programmes offeredPersistent in offering quality , course and uniqueness in its educational programmes . Through academic cater responsibilities , which include care note of student achievements , ghost questions of clients , signalions and comments . By doing this , we hope to increase the quality of the educational services offered to extend in suit /satisfy the needs of studentsProvide actual and bureau students with a venue that is academic fun , safe and affordable .Continuously looking and improving AUP s facilities to break tally the needs of our students . Such would include developing a advanced library , rapid reclamation /repair of faulty equipments , furniture , installation and use of a reliable facility systems and maintaining the high standards of educationDecrease or transport electromotive force students resistance to study at AUP Provide financial assistance to deserving students and have student assistantship programmesGenerate at more students to enroll at AUP summer programme . publicize via posters , flyers , banners , billboards , intercommunicate and video . Through gaining awareness and comport of dominance students , we expect our muniment to exceed our expectations . Plus the viability of advertising through the use of the Internet , it will be easier to attract foreign studentsAchieve at least 10 of the market take of the earnings of summer educational programmes .Through the word of mouth , due to the location of Paris , since it is an important means of knowing the advantages of getting an American education will be helpful . This is a successful way of nifty our target market and permit potential students know about our AUPExperience at least a 20 increase in awareness among the target market per annum will create new student enrollees that will firm increase in the next few courses advert via the Internet , posters , flyers banners , billboards , radio and television . Through gaining awareness and support of studentsIncrease the line of programmes offered in summer at AUP and then making known the target market about new features and benefits of these programmes and its warring advantage if they acquired an American education , thus leading to an increase of 20 enrolment . nominate to our students never-ending needs , wants and requests , we forestall and plan to extend our summer educational programmes to provide a more all-around exclusive educational privilege of studying in an American university . One of these tactics includes the establishment and human race of a widely-known website to promote the programmes offeredTable 1 . The AUP s promotion plan in a table formatAction courses? 200 ,000 promotion prevail to avouch the public about the summer program in June 2007 . We will acquaint at the major public installations like the mall , the international educational forums and provide brochures to major schools in France . A website should also be set-up deviation from the main AUP website that is solely commit to the AUP s summer program offeringsMarch to April . We will start an integrated ingrain /radio /television campaign targeting students about AUP s summer program . The campaign will show the advantages of an American-style education . These integrated media campaign could also be brought to major European cities like capital of the United Kingdom or Berlin to promote the AUP in ParisMay to June . As the multimedia advertising campaign continues , we will add student promotion tactics like offering financial assistance to deserving students . A force out program or deferred payment scheme should also be realized for some students . A more diversified way of paying(a) options could attract more students to join a private university like AUPBudgets? 200 ,000Expected Outcome of Enrollees - 20 of 900 180 1 ,080 studentsCost of Fees per Student (Fast Track Summer pass - ?1 ,992 avail enumeration 1 ,180 students X ?1 ,992 ? 2 ,151 ,360? 1 ,505 ,952 70 for academic instructor fees and University be? 200 ,000 forward motional costs_________________________Expected gelt - ? 445 ,408 ControlsWe are planning unfaltering visualize measures to closely varan quality education and student satisfaction in the current AUP summer program This will change us to act very quickly in correcting any problems that may occur in the future promotional plan for next year . The line functional organizational chart social social organization of AUP is used to display the liquefy of authority and responsibility vividly to those concerned or touch . This will be equal to accommodate the educational programs and is illustrated count 1This suggested organizational bodily structure would be very effective and good because the authority and responsibility would be dispersed and delegated directly without any complications , it is not elaborate and it is very easy to understand and follow . In addition , in time of temporary crisis , control is centralized . This structure would enable strength to lie in its simplicity . It is very close , flexible inexpensive to maintain and has a clear accountabilityThis structure would also enable a smooth and direct flow of communication , whether being downwardly from top management to subordinates or upwards from subordinates to top managementFrom the university prexy , vice presidents , directors , and program head makes up the management police squad . In this organization there will be a wide span of control and little formalization . The program would mostly be the one creating and implementing strategies that would effectively achieve both strategic , tactical and operable goals and will be open to ideas suggested by the subordinates under them . He or she will suggest these to his superiors for approvalpBhhhhhhhh?z ? hanhanhan9ive action to construe that all activities are tell towards achieving the summer programs set goals and objectivesFor each individual program unit , the staff duties include belongings in line with the potential student inquiries and response in their respective unit . They would be expected to keep a written record of suggestions , requests and opinions , which would be used to assess how to better serve and provide the promised quality American style education that AUP offersReferencesRossides , D . W (2004 . Knee-Jerk sanctimony : Reforming American Education . diary of Higher Education , 75 (6 , 667Euromonitor International (2005 , June 9 . Consumer Lifestyles in France . UK : Global Market nurture DatabaseParsons is a school of design which is closely coordinated with Parsons the hot school for design inNew YorkSummer professional writing workshopThe suvery was made on 27-30th of June for 25 students located mainly in Grenelle and Bosquet buildings from 2 :30- 11 :00 pm . We have evaluated 19 females and 6 malesPAGEPAGE 24Brenda MorganDirector of Student personal matters Celeste SchenckVice chairman for Academic knowledgeability and Development Marc MonthyardVice chairwoman and doyen of Student Service Douglas InmanVice President for Finance and Administration Gerardo della PaoleraPresident of the UniversityRoberta VellvyDirector of Communications Figure 1 . The AUP tend of Authority involved in Improving the Summer Program EnrolmentAUP Summer Program Promotion Head Website Development mental faculty Media Promotion staff Accounting and Marketing Staff...If you want to get a full essay, order it on our website: Orderessay

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