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Sunday, April 14, 2013

Notetakers

Case: nonetakers Company Case Outline I Background A.          musical arrangement Business Definition: Kevin and Jennifer started notetakers Company near the campus of a major(ip) mid-western university. The of import profession of this company was to sell the human body notes of just about 36 classes to students of this university. Its office is located in the low-down storefront of a strip mall. The office contains a copier, a telephone and some file cabinets.

Tar drop dead Market: The main target market of Notetakers company is students of the local university. Their customers include generally undergraduate students who missed the class and wish to have the class notes.

Need: The company has identified the need of class notes for those students who cannot advert the class or not very good at taking the notes.

Fulfill of the Market Need: The Company levys pureness students and they are paid to take notes of the classes in which they are enrolled. so they delivered these notes to the company. Kevin and Jennifer make copies of these notes and sell them to other students enrolled in the same classes. for each one module of notes contains universitys name, professors name, and section number, period and course name.

B.         Long Term Goals/Objectives: ·         To Increase Sales and acquire ·         To cover more classes in the list in station to attract more students.

·         To offer class notes on the profits in near future C.         Industry analysis: 1.         Analysis of Competitors: There are no competitors at all in the market. Notetakers is only the company interchange these class notes in the university. However, in that respect is high threats of tender entrants as it requires minimum investments.

2.         Product emotional state Cycle: The demand for class notes are growing as many students work full time and miss the classes frequently.

D.          fancy up Analysis 1.         Internal Strengths and Weaknesses: Strengths: ·          slump investments and less risky business ·         Only a part time work ·         Low cost structure and high profit margin ·          Weaknesses: ·         Not being able to cover more classes ·         Lack of ad ·         Social and ethical aspects of business ·         Seasonal business 2.          outside Opportunities and Threats Opportunities: ·         Growing demands for class notes ·         No competitors in the area                            Threats: ·         Threats of new entrants ·          Threats lawsuit from the university ·          choice study guide from other publishing firm collaborating with professors.

E.         Distinctive Competency: The companys ability to recruit honor students to take these notes and being able to sell the notes at higher profit margin and also the efficient operation.

F. latest Marketing Mix Strategies 1.         Product Information: Class Notes of 36 classes 2.         Pricing Strategy: Premium pricing strategy since in that respect are no other competitors.

3.

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        Distribution Strategy: Distributed by the company through its small office located in strip mall.

4.         Promotion Strategy: Handing out of promotional flyers to students tour the strip center and placing flyer on every railway car parked at the center and word of mouth.

II line of work Definition: A.         Primary Problems: The primary problem of the company is statutory and ethical issue of business as it is seen negatively by the university management and professors as indicated by the rejection of ads from student newspaper.

B.         Secondary Problems: Not being able to advertise.

C. Constraints: Advertising and budget as considerably as time constraints.

III Formulate and Record Alternative Course of Action -          Collaborate with professors and publish the class notes as course packs -         Get out of the business as it appears to be an illegal and unethical IV Analyze the alternative Solutions A. qualitative Analysis: -         Pros: .

-         Cons: -         Pros -         Cons: C.         Quantitative Analysis: V Decision and instruction execution Strategy ·          It is recommended that the company should stop to sell these class notes as it is a violation of the Lanham trade-mark act.

·          The company should look into other areas much(prenominal) as producing course pack with the collaboration of professors, buying and selling used books, stationery items, photocopy services, fax and oth

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